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Nappy Roots

"[We also] stepped our production up by going outside the box with PMPWorldwide. Those producers kind of gave us the flavor, I want to call it. You get the meat, you get the vegetables, but sometimes, you don't get the flavor with some producers, and some of these producers gave us that sprinkle of pepper or paprika. Call it want you want, whatever flavors you like to add to a meal to spice it up. PMPWorldwide gave us those spices, like [the song] "Right Place, Right Time." That was a producer LX, who came from PMPWorldwide. The first song on the album, "Welcome to the Show," the producer [goes] by the name of Cloud9. He came from PMPWorldwide, come to find out he's from Canada. We would've never, ever, ever, ever known about this guy if it wasn't for a site like that. He would've never gotten a shot with Nappy Roots if it wasn't for him putting his beats on that site.Nappy Roots


I think [sites like PMPWorldwide.com] are going to be the new wave for a lot of artists that need that top-notch production but they're just not getting it where they're from. You can go to a site where people from all over the world are dropping beats down and you can pick through them like you're shopping in a shopping mall. I think that's going to make [the quality of] production go up, and I think it's going to make getting dope tracks from producers easier. It's easier to negotiate as well. Everybody's humble, nobody's trying to sell a $40,000 beat because they made something for someone four or five years ago. We're in the day and age now where it doesn't cost that much to make an album anymore. You have to be very, very meticulous to make sure your quality doesn't lag because it doesn't cost that much."

Full Interview: Nappy Roots Interview on HipHopDX